Welcome to The Essential Baby Awards
The FIRST and ONLY awards initiative to be totally, absolutely, whole-heartedly entry-fee FREE. We know that entry fee’s can be a barrier for start-up’s, small businesses and budget-conscious brand’s, and as such we offer entry into our awards free-of-charge!
To keep our costs low, whilst still offering a great experience for our entrants, we instead charge a fairly priced license fee for the use of our awards logo for winning brands. If your product doesn’t win an award, you will still receive full feedback from our judges and parent-panel - all completely free of charge. This is a fabulous opportunity to gain insights from the real parents who got hands on with your product.
Is your creation a total game-changer? Does your product sprinkle magic dust on the daily chaos of parenting? Whether it’s a superhero swaddle, a sleep aid that’s pure magic, or a snack that even the pickiest of eaters adore, The Essentials For Parents Awards is on a quest to find the products that make parents go “How did we live without this?!”
This isn’t your average awards initiative - this is the place where must-have baby products are awarded for their innovation and excellence.
Parents are 86% more likely to make a purchase if a product has won an award.
ENTERING
Entering The Essential Baby Awards provides a multitude of marketing opportunities. During the testing phase, your product is going to be in the invaluable hands of new mums and influencers - a fantastic opportunity to help you stand out in this busy industry. By displaying our award’s logo on your products packaging, social media or website, you are providing parents with a clear stamp of industry approval to build trust and to choose YOUR product over a competitor.
As a winner of a Gold, Silver or Bronze award, you going to want to shout about it! Plaster the award on your print, adorn your website or shop front, and celebrate it on your socials. Go on, you really do deserve it.
WHY ENTER?
We are proud to be part of an industry that is really making a difference. The Essential Baby Awards is an exciting opportunity for baby brands to showcase their sustainable, organic or planet friendly products to a panel of real mums and dads (including influencers and mums-of-note!). By entering, you can create unprecedented exposure and credibility for your products, improve your SEO presence and get recognition for the hard work of building your brand.
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UNLOCK INFINATE OPPORTUNITIES
As an award-winning brand, your customers can instantly connect with you and see that your brand is truly the best of the bunch, whilst unlocking infinite marketing opportunities as an AWARD WINNING NAME within the baby industry! Parents are 86% more likely to purchase a product that shows an awards badge on their packaging or website, over a competitor's product. Furthermore, our emphasis on showcasing only Organic, Sustainable or Eco-friendly products helps you to stand out in the marketplace as the best natural choice.
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INDEPENDENT AND UNBIASED
The Organic Baby Awards is not affiliated with any magazines, publications, or sponsors. We offer an unbiased awards system governed by a panel of real parents as judges. Our system isn't influenced by relationships with brands, but instead, offers a fair evaluation of the best organic baby products on the market.
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ENTER WITH UNLIMITED CATEGORIES
We are proud to offer unlimited categories for no extra entry fee. A single product entry can be split amongst as many categories as you choose, improving your brands exposure and your chance of winning. Whether you’re a baby-focused brand or you simply sell products that parents love, we have a category that’s relevant and the right fit for you.
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STAND OUT FROM YOUR COMPETITORS
It’s easy to feel lost amongst the noise of similar products or brands on the market, but winning a much-coveted award helps you to win the TRUST of those who matter the most – PARENTS who are searching for the best organic baby products on the market. We love to get involved with the brands who enter our awards, and we invite all brands to apply to guest post on our blog. This is a great opportunity to connect with our parent readers, and to improve the SEO and google ranking of your own website and social media. It’s a great way to super charge your SEO and really give your product a push!