WELCOME
The FIRST and ONLY awards initiative to be totally, absolutely, whole-heartedly entry-fee FREE.
We know that entry fee’s can be a barrier for start-up’s, small businesses and budget-conscious brand’s, and that’s why we offer entry into our annual awards - free-of-charge!
To keep our costs low, whilst still offering a positive experience for our entrants, we instead charge a fairly priced license fee for the use of our awards logo which is only applicable should your product go on to become award winning. Profits made from the sale of license fee’s will go back into our business network supporting budding entrepreneurs to launch and sustain a new business.
If your product doesn’t win an award, you will still receive full feedback from our judges and parent-panel - all completely free of charge. This is a fabulous opportunity to gain user feedback and insights which can be used for marketing, product development and promotion of your product.
Our judging is fair and transparent, cutting out intermediaries, avoiding sponsorships or collaborations - and using real parents alongside our judging panel to give the ultimate seal of approval.
ENTERING
Is your creation a total game-changer? Does your product sprinkle magic dust on the daily chaos of parenting? Whether it’s a superhero swaddle, a sleep aid that’s pure magic, or a snack that even the pickiest of eaters adore, The Essential Baby Awards is on a quest to find the products that make parents go
“How did we live without this?!”
This isn’t your average awards initiative - this is a unique, industry changing initiative where must-have baby products are awarded for their innovation and excellence, and we don’t charge you for the privilege!
WHERE ARE WE BASED?
Our HQ is based in London, U.K - however we welcome and encourage international entries. Our unique judging system which combines an expert panel alongside real parents, ensures that indie brands, small start-ups and large enterprises alike, all have the same chance of winning a coveted Essential Baby Award.
It’s time to become “award winning”
The Essential Baby Awards is an exciting opportunity for brands to showcase their products to a panel of real mums and dads (including some well-known influencers and mums-of-note!). By entering, you can create exposure and credibility for your products, improve your SEO presence and get recognition for the hard work of building your brand.